Without a doubt: watersports and its industry can be seen as an area where Headquarters Hamburg holds strong competencies. Hence the Greifswald / Germany based industry mover HanseYachts AG (HanseGroup) and one of the biggest and most successfull boat yards in Europe, chose Headquarters Hamburg to lead their newly akquired Performance Cruiser brand Dehler Yachts into the future.
An initial print and online campaign to trigger an establish awareness around the launch of the modified VA18 cruiser (www.varianta.info) at the boat show in Berlin was implemented successfully. We are happy and excited about the upcoming communicative work that will position and brand those sleek and fast boats in the coming year 2010.