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L'Oréal

Garnier

L'Oréal is a world leader in the cosmetics sector and operates in 130 countries on five continents.


Medium:
3D Event concept

Task:
For the launch of a hairstyle-care product an outdoor event approach was to be developed with product placement in a brand world

Implementation:
For L 'Oréal Headquarters Hamburg created a series of events at national beach clubs with a party feel and fashion-show character. The presentation was on complex 3D renderings in which the product was morphed into a realistic environment.

L'Oréal

Visuals

Visuals

Visuals

Visuals