Medicine for your communication
Headquarters Hamburg holds a proven track record in communicating and marketing for doctors, associations, pharmacies, clinics and hospitals, laboratories, research institutions and manufacturers. Our knowledge about the constantly evolving health market enables us to tailor and optimize communication to the target groups, keeping within all legal boundaries of course.
Optimized surgery marketing
Doctors, in particular will have to emphasise entrepreneurial thinking to differentiate from their colleagues in competition and to position themselves properly in the market. To help with this process we analyse all factors by looking through the eyes of the patient. This enables us to identify possible needs and any information gaps that have to be addressed to produce a coherent communication strategy. A topic of importance with German doctors is how to promote and market additional services to the patient in the IGel services. What is the role of staff in this communication process? All those questions are part of our process when planning a long lasting and successful campaign for this specific market.
We speak your language
We know the difference between joint practices, group practices and medical service centres, between general practitioners and specialists, between panel doctors and private doctors. We are aware of the particularly sensitivity in health care and handle it with the required care and consideration.
Communication for clubs and associations
Do you want to optimise your appearance towards your members internally and externally, or would like to generate more members? With Headquarters Hamburg as your partner you have chosen a true specialist for association marketing with years of experience and a good standing with clients. We will provide you with the appropriate, efficient measures for decision making processes and will take care of all communicative actions.
Communication for companies in the medical and health care sector
All companies active in the medical and health care sector can benefit from our extensive know-how in this field, from research institutes, specialist clinics, pharmaceutical companies to pharmacies or suppliers of medical equipment. We have a dense network in the sector and can use optimal communication channels to successfully position your range of services in this market.