L'Oréal is a world leader in the cosmetics sector and operates in 130 countries on five continents.

Medium:
3D Event concept

Task:
For the launch of a hairstyle-care product an outdoor event approach was to be developed with product placement in a brand world

Implementation:
For L 'Oréal Headquarters Hamburg created a series of events at national beach clubs with a party feel and fashion-show character. The presentation was on complex 3D renderings in which the product was morphed into a realistic environment.