"We want something completely new!" With this statement, our customer, NHU-Europe, opened the kick-off meeting for planning their trade show booth. You hear this sentence a lot. But not every customer is then actually so courageous to put the trust entirely in the hands of the agency and the booth builder.
Quickly we agreed that it should be a stand that must reflect and serve the family origin as well as deal with customers and partners, but also the agricultural setting.
"Welcome to our farm" - here the working name became the program. Enter and feel at home. Together at the same table and at eye level in a rural setting, without appearing too pushy. Including paved courtyard driveway flanked by artificial turf, counter and kitchen house made of real wood, garden pergola for VIP hospitality and a tree with bench to linger and hold informal conversations.
Client: NHU-Europe GmbH
Task: Trade fair concept & design for Eurotier 2022
Year: 2022
